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Warranty Policy and Extended S...
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Padmanabhan, V.
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ECONIS (ZBW)
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1
Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles
Padmanabhan, V.
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
3
,
pp. 230-247
Persistent link: https://www.econbiz.de/10006949302
Saved in:
2
Models of retail competition
Rao, Ram C.
- In:
Handbook of marketing strategy
,
(pp. 78-103)
.
2012
Persistent link: https://www.econbiz.de/10009530869
Saved in:
3
Pricing and promotions in asymmetric duopolies
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001109959
Saved in:
4
Production management with interfaces to marketing and oligopolistic competition
Rao, Ram C.
-
1977
-
[Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004847321
Saved in:
5
Who should practice price discrimination using rebates in an asymmetric duopoly?
Dogan, Kutsal
;
Haruvy, Ernan
;
Rao, Ram C.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10003958911
Saved in:
6
Private label vendor selection in a supply chain : quality and clientele effects
Kumar, Nanda
;
Radhakrishnan, Suresh
;
Rao, Ram C.
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10003988222
Saved in:
7
Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.
;
Wansink, Brian
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 52-58
Persistent link: https://www.econbiz.de/10009511629
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8
Consumer stockpiling and competitive promotional strategies
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010337964
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9
Price awareness and consumers' use of deals in brand choice
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10009513168
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10
Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
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