Pricing and promotions in asymmetric duopolies
Year of publication: |
1991
|
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Authors: | Rao, Ram C. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 10.1991, 2, p. 131-144
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Subject: | shelf price reduction | Duopol | Duopoly | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Theorie | Theory |
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