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To Zap or Not to Zap: A Study...
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Chattopadhyay, Amitava
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ECONIS (ZBW)
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To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials - The decision to zap an ad depends upon a household's zap-proneness and category purchase...
Siddarth, S.
;
Chattopadhyay, Amitava
- In:
Marketing science : the marketing journal of the …
17
(
1998
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10006917683
Saved in:
2
C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials
Siddarth, S.
;
Chattopadhyay, Amitava
- In:
Operations research, Management science : OR MS ; the …
39
(
1999
)
3
,
pp. 279-282
Persistent link: https://www.econbiz.de/10006519079
Saved in:
3
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
4
To lease or to buy? : a structural model of a consumer's vehicle and contract choice decisions
Dasgupta, Srabana
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10003547876
Saved in:
5
Advertising tracking
Pai, Seema
;
Siddarth, S.
;
Divakar, Suresh
- In:
The Sage handbook of advertising
,
(pp. 233-246)
.
2007
Persistent link: https://www.econbiz.de/10003570483
Saved in:
6
Price formats as a source of price dispersion : a study of online and offline prices in the domestic US airline markets
Chellappa, Ramnath K.
;
Sin, Raymond G.
;
Siddarth, S.
- In:
Information systems research : ISR
22
(
2011
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10009007145
Saved in:
7
The informational role of product trade-ins for pricing durable goods
Kwon, Ohjin
;
Dukes, Anthony J.
;
Siddarth, S.
; …
- In:
The journal of industrial economics
63
(
2015
)
4
,
pp. 736-762
Persistent link: https://www.econbiz.de/10011455936
Saved in:
8
Information accessed or information available? : the impact on consumer preferences inferred at a durable product e-commerce website
Currim, Imran S.
;
Mintz, Ofer
;
Siddarth, S.
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10010509559
Saved in:
9
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
10
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
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