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Untangling the effects of purchase reinforcement and advertising carryover

Givon, Moshe - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10001095700

Homogeneity and heterogeneity in stochastic models of brand choice behavior

Givon, Moshe - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 263-272

Persistent link: https://www.econbiz.de/10001041178

The modern advertising agency selection contest : a case for stipends to new participants

Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789

Persistent link: https://www.econbiz.de/10011600619

Periodic advertising pulsing in a competitive market

Freimer, Marshall; Horsky, Dan - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 637-648

Persistent link: https://www.econbiz.de/10009614322

The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations

Bass, Frank M.; Russell, Thomas; Horsky, Dan - In: The journal of business : B 53 (1980) 3, pp. 51-67

Persistent link: https://www.econbiz.de/10001879483

An approach to the optimal positioning of new product

Gavish, Bazalel; Horsky, Dan; Srikanth, Kizhanatham - In: Management science : journal of the Institute for … 29 (1983) 11, pp. 1277-1297

Persistent link: https://www.econbiz.de/10002415219

Application of a composite stochastic model of brand choice

Givon, Moshe; Horsky, Dan - In: Journal of marketing research : JMR 16 (1979) 2, pp. 258-266

Persistent link: https://www.econbiz.de/10002479080

Market share models as approximators of aggregated heterogeneous brand choice behavior

Givon, Moshe; Horsky, Dan - In: Management science : journal of the Institute for … 24 (1978), pp. 1404-1416

Persistent link: https://www.econbiz.de/10002479099

The advertising agency selection contest : a competitive auction with an incumbent, differential qualities, and partially reimbursed participation costs

Horsky, Sharon; Horsky, Dan; Zeithammer, Robert - 2010

We model the contest among full-service advertising agencies as a score auction. The score auction allows the advertiser to select the agency that offers the best combination of creative quality and media cost, and to determine the contract price. To participate in the contest, each agency needs...

Persistent link: https://www.econbiz.de/10008906255

Estimation of atributte weights from preference comparisions

Horsky, Dan; Rao, M. R. - In: Management science : journal of the Institute for … 30 (1984) 7, pp. 801-822

Persistent link: https://www.econbiz.de/10003580894