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Arora, Neeraj; Henderson, Ty; Liu, Qing - In: Marketing Science 30 (2011) 6, pp. 1028-1047

Whereas literature in marketing shows that individuals often use noncompensatory decision rules, existing research on dyadic choice is based on compensatory models. In this paper we present a dyadic consider-then-choose model that investigates both compensatory and noncompensatory aspects of the...

Persistent link: https://www.econbiz.de/10010630446

Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective

Henderson, Ty; Arora, Neeraj - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 8-15

Persistent link: https://www.econbiz.de/10003982231

Noncompensatory dyadic choices

Arora, Neeraj; Henderson, Ty; Liu, Qing - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1028-1047

Persistent link: https://www.econbiz.de/10009427803

Promoting brands across categories with a social cause : implementing effective embedded premium programs

Henderson, Ty; Arora, Neeraj - In: Journal of marketing 74 (2010) 6, pp. 41-60

Persistent link: https://www.econbiz.de/10008702762

Private label imitation of a national brand : implications for consumer choice and law

Aribarg, Anocha; Arora, Neeraj; Henderson, Ty; Kim, Youngju - In: Journal of marketing research : JMR 51 (2014) 6, pp. 657-675

Persistent link: https://www.econbiz.de/10010471037

Embedded Premium Promotion: Why It Works and How to Make It More Effective

Arora, Neeraj; Henderson, Ty - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 514-531

Persistent link: https://www.econbiz.de/10007870872

Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Henderson, Ty; Arora, Neeraj - In: Journal of marketing 74 (2010) 6, pp. 41-61

Persistent link: https://www.econbiz.de/10008716274

Noncompensatory Dyadic Choices

Arora, Neeraj; Henderson, Ty; Liu, Qing - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1028-1048

Persistent link: https://www.econbiz.de/10009809771

Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective

Henderson, Ty; Arora, Neeraj - In: GfK marketing intelligence review 2 (2010) 1, pp. 8-15

Persistent link: https://www.econbiz.de/10009893809

Efficient design and analysis for a selective choice process

Henderson, Ty; Liu, Qing - In: Journal of marketing research : JMR 54 (2017) 3, pp. 430-446

Persistent link: https://www.econbiz.de/10011697457