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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Philanthropy and corporate reputation : an empirical investigation
Morris, Sara A.; Bartkus, Barbara R.; Glassman, Myron; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 285-299
Persistent link: https://www.econbiz.de/10010202900
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Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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Consumers' attitudes towards cause-related marketing
Sinčić Ćorić, Dubravka; Dropuljić, Marija - In: Analele ştiinţifice ale Univerşităţii Alexandru … 62 (2015) 3, pp. 343-356
Persistent link: https://www.econbiz.de/10011472772
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Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny; Choi, Yung Kyun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
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Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International journal of business and emerging markets … 6 (2014) 3, pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
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The impact of product warranties on the capital structure of Australian firms
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431556
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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
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Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora; Youn, Seounmi; Yoon, Doyle - In: Journal of marketing communications 20 (2014) 6, pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49
Persistent link: https://www.econbiz.de/10011293445