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A Bivariate Timing Model of Customer Acquisition and Retention

Schweidel, David A.; Fader, Peter S.; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 829-843

Persistent link: https://www.econbiz.de/10008124385

Portfolio Dynamics for Customers of a Multiservice Provider

Schweidel, David A.; Bradlow, Eric T.; Fader, Peter S. - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-487

Persistent link: https://www.econbiz.de/10008878379

Dynamic changepoints revisited: An evolving process model of new product sales

Schweidel, David A.; Fader, Peter S. - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 119-125

Persistent link: https://www.econbiz.de/10008895424

Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Hui, Sam K.; Bradlow, Eric T.; Fader, Peter S. - In: Journal of consumer research : JCR ; an … 36 (2009) 3, pp. 478-493

Persistent link: https://www.econbiz.de/10008312253

—Special Issue of on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 28 (2009) 4, pp. 807-807

No abstract available.

Persistent link: https://www.econbiz.de/10009144074

—Special Issue of on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 28 (2009) 6, pp. 1167-1167

No abstract available.

Persistent link: https://www.econbiz.de/10009144095

—Special Issue of on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 28 (2009) 3, pp. 615-615

No abstract available.

Persistent link: https://www.econbiz.de/10009144101

—Special Issue of on User-Generated Content (UGC)

Fader, Peter S.; Winer, Russell S. - In: Marketing Science 28 (2009) 5, pp. 1007-1007

No abstract available.

Persistent link: https://www.econbiz.de/10009145736

Portfolio Dynamics for Customers of a Multiservice Provider

Schweidel, David A.; Bradlow, Eric T.; Fader, Peter S. - In: Management Science 57 (2011) 3, pp. 471-486

Multiservice providers, such as telecommunication and financial service companies, can benefit from understanding how customers' service portfolios evolve over the course of their relationships. This can provide guidance for managerial issues such as customer valuation and predicting customers'...

Persistent link: https://www.econbiz.de/10009191744

Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior

Fader, Peter S.; Lattin, James M. - In: Marketing Science 12 (1993) 3, pp. 304-317

When calibrating a brand choice model cross-sectionally, a measure of brand loyalty is often introduced into the utility function to account for differences in utility across households and over time. One of the most widely used measures of brand loyalty, proposed by Guadagni and Little (1983),...

Persistent link: https://www.econbiz.de/10008787659