“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model
Year of publication: |
2005
|
---|---|
Authors: | Fader, Peter S. ; Hardie, Bruce G. S. ; Lee, Ka Lok |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 2, p. 275-284
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | customer base analysis | repeat buying | Pareto/NBD | probability models | forecasting | lifetime value |
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