Among the more prominent truisms in marketing are 80/20 type laws, e.g., 20 percent of the customers account for 80 percent of the purchases. These kinds of statistics indicate a certain degree of in customer purchases; i.e., the extent to which a large portion of the product's total purchases...

A mixed binomial error model is proposed which permits the evaluation of validity and test-retest reliability when individuals are asked to pick of objects. The approach explicitly incorporates the effect of guessing as well as the respondent's true discrimination ability, and recognizes that...

One of the most managerially useful constructs that emerge from the stochastic modelling of brand choice is that of conditional expectations. In this paper the conditional expectations are derived for a generalization of the NBD model, called the beta binomial/negative binomial distribution...

Customer base analysis is concerned with using the observed past purchase behavior of customers to understand their current and likely future purchase patterns. More specifically, as developed in Schmittlein et al. (1987), customer base analysis uses data on the frequency, timing, and dollar...

Some statistical methods developed recently in the biometrics and econometrics literature show great promise for improving the analysis of duration times in marketing. They incorporate the right censoring that is prevalent in duration times data, and can be used to make a wide variety of useful...

This research examines the ability of six popular Web search engines, individually and collectively, to locate Web pages containing common marketing/management phrases. We propose and validate a model for search engine performance that is able to represent key patterns of coverage and overlap...

There are many situations in marketing in which several alternative quantitative models may be built to model a particular marketing phenomenon or system. Few methods exist for comparing the fit of such models if the models are not nested, especially if their performance on each of several...