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Business at the fingertips of consumers : a scale for measuring resale motivations in online settings

Ertz, Myriam; Durif, Fabien; Arcand, Manon - In: The international review of retail, distribution and … 28 (2018) 1, pp. 92-114

Persistent link: https://www.econbiz.de/10011853997

"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...

Persistent link: https://www.econbiz.de/10011891856

Associating Facebook measurable activities with personality traits : a fuzzy sets approach

Misirlis, Nikolaos; Lekakos, George; Vlachopoulou, Maro - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 4 (2018) 2, pp. 10-16

Persistent link: https://www.econbiz.de/10012156961

Measuring psychospread : idiosyncratic happiness of Italian citizens through the analysis of their tweets

Curini, Luigi; Iacus, Stefano Maria; Canova, Luciano - 2013

Persistent link: https://www.econbiz.de/10011765150

Social media and consumer engagement : a review and research agenda

Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287

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Survey of measures evaluating advertising effectiveness based on users' web activity

Bhat, Subodh; Bevans, Michael; Sengupta, Sanjit - In: Advertising, promotion, and new media, (pp. 68-99). 2015

Persistent link: https://www.econbiz.de/10011708656

Super returns to Super Bowl ads?

Stephens-Davidowitz, Seth; Varian, Hal R.; Smith, Michael D. - In: Quantitative marketing and economics : QME 15 (2017) 1, pp. 1-28

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Measurement of factors influencing online shopper buying decisions : a scale development and validation

Fernandes, Semila Fenelly; Venkatesh, V. G.; Panda, Rajesh - In: Journal of retailing and consumer services 59 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012434238

Scale development and validation for measuring online engagement

Paruthi, Mandakini; Kaur, Harsandaldeep - In: Journal of internet commerce 16 (2017) 2, pp. 127-147

Persistent link: https://www.econbiz.de/10011804449

Measuring the Effects of Advertising : The Digital Frontier

Lewis, Randall - 2013

Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading …

Persistent link: https://www.econbiz.de/10012459143