Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: Marketing commu...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Brand architecture
3
France
3
Frankreich
3
Markenarchitektur
3
Brand
2
Brand heritage
2
Cultural heritage
2
Kulturgüter
2
Markenartikel
2
Marketing
2
Advertising
1
Ambidextrous organization
1
Appropriation
1
Assimilation/contrast effect
1
Austauschtheorie
1
Band management
1
Behavioral intentions
1
Beziehung
1
Beziehungsmarketing
1
Brand ambidexterity
1
Brand identification
1
Brand personality
1
Cognition
1
Collaborative consumption
1
Comparison
1
Comprehensive model
1
Conference
1
Confidence
1
Consumer behavior
1
Consumer goods
1
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
28
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
2
Book section
2
Language
All
English
16
Undetermined
8
French
5
Author
All
Barnier, Virginie de
19
Valette-Florence, Pierre
7
Pecot, Fabien
6
Valette-Florence, Rita
6
De Barnier, Virginie
5
de Barnier, Virginie
4
Janiszewski, Chris A.
3
Merunka, Dwight R.
3
Salgado, Stéphane
3
Augey, Dominique
2
Falcy, Sandrine
2
Sonnac, Nathalie
2
Barnier, Virginie De
1
Bernal, Pedro Mir
1
Bonfils, Philippe
1
Chameroy, Fabienne
1
Chaney, Damien
1
Floury, Loïc
1
Garello, Pierre
1
Hemonnet-Goujot, Aurelie
1
Henard, David H.
1
Hudson, Bradford
1
Kessous, Aurélie
1
Magnoni, Fanny
1
Merchant, Altaf
1
Merunka, Dwight
1
Moussa, Anthony
1
Osselaer, Stijn M.J. van
1
Schweitzer, Serge
1
Shrum, L. J.
1
Sugiarto, Catur
1
Van Osselaer, Stijn M. J.
1
Warlop, Luk
1
van Osselaer, Stijn M.J.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
9
The journal of brand management : an international journal
4
Revue gestion 2000 : actualités perfectionnements
3
Journal of Business Research
2
Recherche et applications en marketing
2
Revue Gestion 2000 : management & prospective
2
Droits, pouvoirs & sociétés
1
Foundations of corporate heritage
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Luxury marketing : a challenge for theory and practice
1
Qualitative Market Research: An International Journal
1
Technological forecasting and social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
OLC EcoSci
6
RePEc
2
Other ZBW resources
1
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluation de la marque de presse par son lecteur : place et apport de la personnalite de la marque
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Revue Gestion 2000 : management & prospective
28
(
2011
)
5
,
pp. 63-81
Persistent link: https://www.econbiz.de/10009489139
Saved in:
2
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de
;
Valette-Florence, Pierre
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 37-56)
.
2013
Persistent link: https://www.econbiz.de/10009667685
Saved in:
3
Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
Saved in:
4
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
5
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
6
Droit et économie : un essai d'histoire analytique
Schweitzer, Serge
;
Floury, Loïc
-
2015
Persistent link: https://www.econbiz.de/10011410871
Saved in:
7
How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
Saved in:
8
Modeling the effects of place heritage and place experience on residents' behavioral intentions toward a city : a mediation analysis
Magnoni, Fanny
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 428-442
Persistent link: https://www.econbiz.de/10012643818
Saved in:
9
The dynamics of innovation contest experience : an integrated framework from the customer's perspective
Salgado, Stéphane
;
Hemonnet-Goujot, Aurelie
;
Henard, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 29-43
Persistent link: https://www.econbiz.de/10012285286
Saved in:
10
Favoriser et récompenser la créativité du consommateur dans Ie processus de développement du nouveau produit : comment motiver ces consommateurs qui participent à des concours de c...
Salgado, Stéphane
;
Barnier, Virginie de
- In:
Recherche et applications en marketing
31
(
2016
)
3
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011666230
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
