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Global branding : strategy, creativity, and leadership
Van Gelder, Sicco - In: The definitive book of branding, (pp. 241-252). 2014
Persistent link: https://www.econbiz.de/10010417806
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Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco - 2003
Persistent link: https://www.econbiz.de/10001783652
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Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco - 2005 - pbk. ed.
Persistent link: https://www.econbiz.de/10013530559
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Branding for good?
Anholt, Simon; Van Gelder, Sicco - In: Beyond branding : [how the new values of transparency …, (pp. 56-68). 2003
Persistent link: https://www.econbiz.de/10001830142
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Global brand strategy : unlocking brand potential across countries, cultures & markets
Van Gelder, Sicco - 2003
Persistent link: https://www.econbiz.de/10004734961
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco - 2005
Persistent link: https://www.econbiz.de/10004861473