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Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth - In: City branding : theory and cases, (pp. 138-149). 2011
Persistent link: https://www.econbiz.de/10008809266
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Multiple stakeholders and multiple city brand meanings
Merrilees, Bill; Miller, Dale; Herington, Carmel - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1032-1047
Persistent link: https://www.econbiz.de/10009572847
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The impact of marketing on internal stakeholders in destination branding : the case of a musical city
Kemp, Elyria; Williams, Kim H.; Bordelon, Bridget M. - In: Journal of vacation marketing : an international journal 18 (2012) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10009554722
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Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"
Maheshwari, Vishwas; Lodorfos, George; Vandewalle, Ian - In: International journal of business and globalisation : IJBG 13 (2014) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10011289474
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Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
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The influence of stakeholder involvement on the effectiveness of place branding
Klijn, Erik-Hans; Eshuis, Jasper; Braun, Erik - In: Public management review 14 (2012) 4, pp. 499-519
Persistent link: https://www.econbiz.de/10009565892
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Local stakeholders' image of tourism destinations : outlooks for destination branding
Fernandes Costa Machado, Danielle; Lima Medeiros, Mirna de - In: Strategic marketing in tourism services, (pp. 117-136). 2012
Persistent link: https://www.econbiz.de/10009581757
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Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xing, Xiaoyan; Church, Anthony G.; O'Reilly, Norm; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10003761161
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Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura; Koenig-Lewis, Nicole; Doering, Heike; … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
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City brand image formation by urban heritage initiatives
Černikovaitė, Miglė; Karazijienė, Žaneta - In: Management : journal of contemporary management issues 25 (2020), pp. 29-42
Persistent link: https://www.econbiz.de/10012421919