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Sales force productivity models
Mantrala, Murali K. - In: The history of marketing science, (pp. 427-462). 2014
Persistent link: https://www.econbiz.de/10010415799
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Pricing
Winer, Russell S. - In: The history of marketing science, (pp. 397-426). 2014
Persistent link: https://www.econbiz.de/10010415800
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Organizational buying behavior
Lilien, Gary L. - In: The history of marketing science, (pp. 371-395). 2014
Persistent link: https://www.econbiz.de/10010415801
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New products research
Lehmann, Donald R.; Golder, Peter N. - In: The history of marketing science, (pp. 341-370). 2014
Persistent link: https://www.econbiz.de/10010415803
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Digital and internet marketing
Moe, Wendy W.; Schweidel, David A. - In: The history of marketing science, (pp. 319-340). 2014
Persistent link: https://www.econbiz.de/10010415805
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Customer relationship management (CRM)
Neslin, Scott A. - In: The history of marketing science, (pp. 289-317). 2014
Persistent link: https://www.econbiz.de/10010415807
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Distribution channels
Staelin, Richard; Lee, Eunkyu - In: The history of marketing science, (pp. 261-287). 2014
Persistent link: https://www.econbiz.de/10010415810
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Branding and brand equity models
Erdem, Tulin; Swait, Joffre - In: The history of marketing science, (pp. 237-260). 2014
Persistent link: https://www.econbiz.de/10010415812
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Advertising effectiveness
Tellis, Gerard J. - In: The history of marketing science, (pp. 209-235). 2014
Persistent link: https://www.econbiz.de/10010415814
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Stochastic models of buyer behavior
Fader, Peter; Hardie, Bruce G. S.; Sen, Subrata K. - In: The history of marketing science, (pp. 165-205). 2014
Persistent link: https://www.econbiz.de/10010415905