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Marketing issues : who is the...
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26,216
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25,542
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5,455
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2,392
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Bruhn, Manfred
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79
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Han, Heesup
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Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Svensson, Göran
37
Thaichon, Park
35
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Mittal, Vikas
32
Neslin, Scott A.
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Prentice, Catherine
31
Eggert, Andreas
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Evanschitzky, Heiner
29
Grewal, Dhruv
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Kleinaltenkamp, Michael
28
Matzler, Kurt
28
Aksoy, Lerzan
27
Walsh, Gianfranco
27
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Springer Fachmedien Wiesbaden
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IGI Global
17
Université Paris-Dauphine (Paris IX)
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American Marketing Association
11
National Bureau of Economic Research
11
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Verlag Franz Vahlen
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
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Universität St. Gallen
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AMACOM
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Edward Elgar Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Information Resources Management Association
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer-Verlag GmbH
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Universität Mannheim
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Eric Cuvillier <Firma>
4
Erich-Schmidt-Verlag
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HAL
4
Technische Universität Dresden
4
University of Western Sydney
4
W. Kohlhammer GmbH
4
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4
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3
Erasmus Research Institute of Management
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
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3
Faculdade de Economia, Universidade do Porto
3
Friedrich-Schiller-Universität Jena
3
Gemeinschaftswerk der Evangelischen Publizistik
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
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Journal of business research : JBR
657
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584
Industrial marketing management : the international journal for industrial and high-tech firms
407
International journal of hospitality management
293
SpringerLink / Bücher
263
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The journal of business & industrial marketing
195
The service industries journal
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Journal of the Academy of Marketing Science
174
Journal of strategic marketing
172
International journal of electronic customer relationship management : IJECRM
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Journal of marketing
130
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
112
The journal of product & brand management
111
The journal of brand management : an international journal
110
Journal of retailing
108
Marketing intelligence & planning
108
Asia Pacific journal of marketing and logistics
107
European Journal of Marketing
107
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106
Journal of Business & Industrial Marketing
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Gabler Edition Wissenschaft
103
Psychology & marketing
103
Cogent business & management
102
European journal of marketing : EJM
97
Services marketing quarterly
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
Service business
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
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EconStor
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BASE
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41
Internes Marketing in Wirtschaftsverbänden : ein Ansatz zur Förderung der Marketing- und Dienstleistungsorientierung in Verbandsorganisationen
Schönig, Christoph
-
2001
Persistent link: https://www.econbiz.de/10001579765
Saved in:
42
Lebensstilorientiertes Kulturmarketing : Besucherorientierung bei Ausstellungen und Museen
Terlutter, Ralf
-
2000
Persistent link: https://www.econbiz.de/10001461293
Saved in:
43
Nutzenorientiertes Marketing-Controlling von Nonprofit-Unternehmen am Beispiel eines öffentlichen Theaterbetriebes
Schellhase, Ralf
- In:
Zeitschrift für öffentliche und gemeinwirtschaftliche …
21
(
1998
)
3
,
pp. 314-330
Persistent link: https://www.econbiz.de/10001249881
Saved in:
44
Einweisermarketing für Krankenhäuser : niedergelassene Ärzte professionell gewinnen und binden
Thill, Klaus-Dieter
-
2010
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003846499
Saved in:
45
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
46
Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Middleton, Gilroy Hughdonald
;
Lee, Hyoung Tark
- In:
Asia Pacific journal of innovation and entrepreneurship …
14
(
2020
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012548981
Saved in:
47
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
48
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
49
Constituent relationship management
Wright, Steve
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 273-285)
.
2011
Persistent link: https://www.econbiz.de/10009127377
Saved in:
50
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
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