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Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 5, pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Emotions for a cause : how the emotion expression of nonprofit leaders produces follower engagement and loyalty
Silard, Anthony - In: Nonprofit and voluntary sector quarterly 47 (2018) 2, pp. 304-324
Persistent link: https://www.econbiz.de/10011857624
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The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong; Yoon, Youngmin; Zhang, James J. - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
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Improving blood donor retention and donor relationships with past donation use appeals
Shehu, Edlira; Veseli, Besarta; Clement, Michel; … - In: Journal of service research 27 (2024) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10014580509
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Hörer- und Kundenbindung im Hörfunk : dargestellt am Beispiel des Senders Eins Live
Schaarmann, Bernd - 1998
Persistent link: https://www.econbiz.de/10013417791
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Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel; Gulliver, Stephen R.; Ayoubi, Rami M. - In: Journal of strategic marketing 30 (2022) 7, pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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Volunteer omnichannel behavior in nonprofit organizations : key antecedents and implications for management
Mato-Santiso, Vanessa; Rey-García, Marta; … - In: Nonprofit management & leadership 34 (2023) 2, pp. 433-463
Persistent link: https://www.econbiz.de/10014471375
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Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.; Geegan, Sarah A.; Pfeiffer, Samantha N. - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10014450569