Narrow search
Showing 71 - 80 of 27,705
Cover Image
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Cover Image
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy - In: Journal of marketing 82 (2018) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Cover Image
Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy; Ray, Subhasis - In: Journal of nonprofit & public sector marketing 31 (2019) 2, pp. 164-183
Persistent link: https://www.econbiz.de/10012200008
Cover Image
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika; Boenigk, Silke; Willems, Jurgen - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Cover Image
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
Cover Image
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Cover Image
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Cover Image
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Cover Image
The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund; Hair, Michael - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
Cover Image
The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex; Cardinali, Silvio - In: Journal of philanthropy and marketing 28 (2023) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10014318444