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Impact of brand mascot in advertising on brand image among Indian consumers

Shimpi, Siddharth Shriram - In: International journal of applied management science : IJAMS 13 (2021) 4, pp. 322-338

Persistent link: https://www.econbiz.de/10012798150

Evaluation of employee brand using typological analysis in Indian airline organisation

Thamaraiselvan, N.; Sridevi, P.; Arasu Balasubramaniam, … - In: International journal of business excellence 16 (2018) 4, pp. 478-496

Persistent link: https://www.econbiz.de/10011985902

Factors affecting the brand image of Yoga : perceptions of consumers and instructors

Jain, Varsha; Shah, Hardeek S.; Ganesh B. E. - In: South Asian journal of management : SAJM 25 (2018) 4, pp. 150-172

Persistent link: https://www.econbiz.de/10012011638

Ethical dimension of customer-based brand equity

Datta, Biplab; Mukherjee, Srabanti - In: International journal of business excellence 13 (2017) 1, pp. 91-111

Persistent link: https://www.econbiz.de/10011840426

Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer

Kang, Amanpreet - In: Arab economic and business journal 10 (2015) 2, pp. 90-101

Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the … median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market …

Persistent link: https://www.econbiz.de/10011821457

Driving brand value through CSR initiatives : an empirical study in Indian perspective

Singh, Anupam; Verma, Priyanka - In: Global business review 19 (2018) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10011800200

Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014232237

Impact of viral marketing on brand loyalty in the FMCG sector

Mukherjee, Soumya; Das, Mrinal Kanti; Sahi, Anu; Saha, Dipak - In: International journal of business competition and … 8 (2023) 4, pp. 240-261

Persistent link: https://www.econbiz.de/10015064271

Brand transitions in emerging markets : an exploratory perspective and research framework

Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357

Persistent link: https://www.econbiz.de/10014553256

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