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Melewar, T.C.
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161
Global corporate visual identity systems: Standardization, control and benefits
Melewar, T.C.
;
Saunders, John
- In:
International marketing review
15
(
1998
)
4
,
pp. 291-308
Persistent link: https://www.econbiz.de/10006303859
Saved in:
162
Linking practices reflective of "Asian values" and relationship marketing in the grocery distribution channels in Malaysia
Roslin, Rosmimah Mohd
;
Melewar, T.C.
- In:
International journal of retail & distribution management
32
(
2004
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10006431001
Saved in:
163
APPLYING THEORY TO PRACTICE - The importance of brand power: A review of the European car market
Melewar, T.C.
;
Sambrook, Lydia
- In:
The European business journal
16
(
2004
)
4
,
pp. 167-177
Persistent link: https://www.econbiz.de/10007099379
Saved in:
164
REGIONAL STRATEGIES V. GLOBAL STRATEGIES - Can Swiss multinational corporations be considered truly global firms?
Melewar, T.C.
;
Osborne, Luc
- In:
The European business journal
15
(
2003
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10007105932
Saved in:
165
The Internet revolution: some global marketing implications
Melewar, T.C.
;
Smith, Nichola
- In:
Marketing intelligence & planning
21
(
2003
)
6
,
pp. 363-369
Persistent link: https://www.econbiz.de/10006966796
Saved in:
166
Leveraging corporate identity in the digital age
Melewar, T.C.
;
Navalekar, Abhijit
- In:
Marketing intelligence & planning
20
(
2002
)
2
,
pp. 96-103
Persistent link: https://www.econbiz.de/10006974678
Saved in:
167
The Relationship Between Consumer Ethnocentrism and Human Values
Balabanis, George
;
Mueller, Rene
;
Melewar, T.C.
- In:
Journal of global marketing
15
(
2002
)
3-4
,
pp. 7-38
Persistent link: https://www.econbiz.de/10006974729
Saved in:
168
EDITORIAL - Discovering Relational Bonds in Channel Relationships: A Case Study of Malaysia
Roslin, Rosmimah Mohd
;
Melewar, T.C.
- In:
Journal of global marketing
14
(
2000
)
3
,
pp. 49-76
Persistent link: https://www.econbiz.de/10006981287
Saved in:
169
A Relationship Marketing Perspective in Electronic Banking
Argyriou, Evmorfia
;
Melewar, T.C.
;
Meadows, Maureen
- In:
Journal of euro-marketing
15
(
2005
)
1
,
pp. 47-74
Persistent link: https://www.econbiz.de/10007146797
Saved in:
170
Regular Papers - International advertising strategies of multinational enterprises in the Middle East
Melewar, T.C.
;
Turnbull, S.
;
Balabanis, G.
- In:
International journal of advertising : the quarterly …
19
(
2000
)
4
,
pp. 529-548
Persistent link: https://www.econbiz.de/10008120126
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