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Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong; Gupta, … - In: Journal of business research : JBR 119 (2020), pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
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Eco-innovation for environment and waste prevention
Sumrin, Samina; Gupta, Suraksha; Asaad, Yousra; Wang, … - In: Journal of business research : JBR 122 (2021), pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
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Marketing in emerging markets
Gupta, Suraksha (ed.) - 2017
Persistent link: https://www.econbiz.de/10011714440
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - In: Qualitative market research : an international journal 20 (2017) 2, pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
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Public-private partnership as a mechanism to encourage MNEs' contributions to sustainable development goals : insights from Brazilian experience
Bremermann, Leonardo Elizeire; Teplov, Roman; … - In: Sustainable economy and emerging markets, (pp. 32-47). 2020
Persistent link: https://www.econbiz.de/10012242858
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
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The impact of brand value on brand competitiveness
Gupta, Suraksha; Gallear, David; Rudd, John M.; … - In: Journal of business research : JBR 112 (2020), pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
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An investigation into corporate trust and its linkages
Sharma, Kavita; Licsandru, Tana Cristina; Gupta, Suraksha; … - In: Journal of business research : JBR 117 (2020), pp. 806-824
Persistent link: https://www.econbiz.de/10012288102