(Jay) Yoo, Jaewon; J. Arnold, Todd; L. Frankwick, Gary - In: European Journal of Marketing 48 (2014) 9/10, pp. 1626-1647
Purpose – The purpose of this model is to explain how person – organization fit (P – O fit) and competitive intensity, conceptualized as a job resource and a job demand, respectively, ultimately affect the development of frontline employee boundary-spanning behavior (BSB)....