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The effects of customer acquis...
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Palmatier, Robert W.
122
Fang, Eric
48
Arnold, Todd J.
45
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18
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11
Grewal, Dhruv
10
Landry, Timothy D.
10
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9
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8
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8
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ECONIS (ZBW)
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BASE
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21
Influence of customer participation on creating and sharing of new product value
Fang, Eric
;
Palmatier, Robert W.
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10008082574
Saved in:
22
Effect of Service Transition Strategies on Firm Value
Fang, Eric
;
Palmatier, Robert W.
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
5
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008109472
Saved in:
23
Customer participation and the trade-off between new product innovativeness and speed to market
Fang, Eric
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003747966
Saved in:
24
What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W.
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
Saved in:
25
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
26
Improving publishing success at JAMS : contribution and positioning
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 655-659
Persistent link: https://www.econbiz.de/10011614066
Saved in:
27
Advancing marketing strategy research
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
Saved in:
28
Marketing research centers : community, productivity, and relevance
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 465-466
Persistent link: https://www.econbiz.de/10011737455
Saved in:
29
What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W.
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 3-23
Persistent link: https://www.econbiz.de/10009893501
Saved in:
30
Retail online assurances : typology development and empirical analysis
Arnold, Todd J.
;
Landry, Timothy D.
;
Reynolds, J. Kenneth
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 299-313
Persistent link: https://www.econbiz.de/10003745483
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