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Influence of customer participation on creating and sharing of new product value
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10008082574
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Effect of Service Transition Strategies on Firm Value
Fang, Eric; Palmatier, Robert W.; Steenkamp, … - In: Journal of marketing 72 (2008) 5, pp. 1-14
Persistent link: https://www.econbiz.de/10008109472
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Customer participation and the trade-off between new product innovativeness and speed to market
Fang, Eric - In: Journal of marketing 72 (2008) 4, pp. 90-104
Persistent link: https://www.econbiz.de/10003747966
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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
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Interfirm relational drivers of customer value
Palmatier, Robert W. - In: Journal of marketing 72 (2008) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
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Improving publishing success at JAMS : contribution and positioning
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 655-659
Persistent link: https://www.econbiz.de/10011614066
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Advancing marketing strategy research
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
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Marketing research centers : community, productivity, and relevance
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 465-466
Persistent link: https://www.econbiz.de/10011737455
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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10009893501
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Retail online assurances : typology development and empirical analysis
Arnold, Todd J.; Landry, Timothy D.; Reynolds, J. Kenneth - In: Journal of marketing theory and practice 15 (2007) 4, pp. 299-313
Persistent link: https://www.econbiz.de/10003745483