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Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
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DVR ad-zipping rates over days since live broadcast : do more ads play when viewing the same day?
Kent, Robert J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 732-741
Persistent link: https://www.econbiz.de/10012314012
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Point-of-purchase promotions that sell more units
Wansink, Brian
;
Kent, Robert J.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000978952
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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An Anchoring and Adjustment Model of Purchase Quantity Decisions
Wansink, Brian
;
Kent, Robert J.
;
Hoch, Stephen J.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10006671486
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The Effects of Media-Source Cues in Ad Recall Tests
Kent, Robert J.
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10008119119
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Competitive versus Noncompetitive Clutter in Television Advertising
Kent, Robert J.
- In:
Journal of advertising research
33
(
1993
)
2
,
pp. 40-46
Persistent link: https://www.econbiz.de/10006540305
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Observations - Second-By-Second Looks at the Television Commercial Audience - Television audience measurement needs competition, new technology, larger samples, more granular data,...
Kent, Robert J.
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 71-78
Persistent link: https://www.econbiz.de/10006509565
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