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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
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Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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Binge watching and advertising
Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
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A multi-category customer base analysis
Park, Chang Hee; Park, Young-hoon; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
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Uniting the tribes : using text for marketing insight
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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Commentary: mind your text in marketing practice
Chapman, Chris - In: Journal of marketing 84 (2020) 1, pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
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Advertisements in DVR time : the shelf life of recorded television commercials in drama, reality, and sports programs
Kent, Bob; Mosley, Buffy N.; Schweidel, David A. - In: Journal of advertising research 59 (2019) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10012007145
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Opportunities for innovation in social media analytics
Moe, Wendy W.; Schweidel, David A. - In: The journal of product innovation management : an … 34 (2017) 5, pp. 697-702
Persistent link: https://www.econbiz.de/10011803487