Narrow search
Showing 211 - 220 of 352,209
Cover Image
The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Cover Image
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng; Bei, Lien-ti; Chu, Chia-hsien - In: Psychology & marketing 28 (2011) 1, pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Cover Image
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.; Harris, Eric G.; Lafferty, … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Cover Image
Do line extensions influence parent brand equity? : an investigation of supermarket packaged goods
Sinapuelas, Ian Clark; Sisodiya, Sanjay Ram - In: The journal of product & brand management 19 (2010) 1, pp. 18-26
Persistent link: https://www.econbiz.de/10003963591
Cover Image
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Cover Image
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Cover Image
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean - In: International journal of market research : JMRS ; the … 53 (2011) 4, pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
Cover Image
The asymmetric effects of extending brands to lower and higher quality
Heath, Timothy B.; DelVecchio, Devon; McCarthy, Michael S. - In: Journal of marketing 75 (2011) 4, pp. 3-20
Persistent link: https://www.econbiz.de/10009270917
Cover Image
Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad; Bjørnå, Hilde; Krane, … - In: Public performance & management review 43 (2020) 2, pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
Cover Image
Point spread and odds betting : Baseball, Basketball and American Football
Stern, Hal S. - In: Handbook of sports and lottery markets, (pp. 223-237). 2008
Persistent link: https://www.econbiz.de/10003779706