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Distinguishing operational customer relationship management and analytic customer relationship management – an organisational perspective

Ranjan, Jayanthi; Bhatnagar, Vishal - In: International Journal of Logistics Economics and … 1 (2008) 3/4, pp. 225-236

The efficient and automated management of customer interactions is the need of today. The customer relationship management (CRM) has helped organisations to increase the interaction with customers. Organisations also need to analyse the customer data to uncover trends in customer behaviour and...

Persistent link: https://www.econbiz.de/10010691674

Data mining tools: a CRM perspective

Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of electronic customer … 2 (2008) 4, pp. 315-331

Persistent link: https://www.econbiz.de/10003787128

Distinguishing operational customer relationship management and analytic customer relationship management : an organisational perspective

Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of logistics economics and … 1 (2007/08) 3/4, pp. 225-236

Persistent link: https://www.econbiz.de/10003837098

Information security-enabled business process architecture for mobile CRM : the role of technology, planning, training and process

Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of networking and virtual … 7 (2010) 5, pp. 452-464

Persistent link: https://www.econbiz.de/10008664156

Techniques, process and enterprise application for e-CRM using data mining

Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of value chain management : IJVCM 3 (2009) 4, pp. 401-410

Persistent link: https://www.econbiz.de/10003962739

Principles for successful aCRM in organizations

Ranjan, Jayanthi; Bhatnagar, Vishal - In: Direct marketing : an international journal 2 (2008) 4, pp. 239-247

Persistent link: https://www.econbiz.de/10003934531

A framework for analytical CRM : a data mining perspective

Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of business excellence 3 (2010) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10009575538

Role of knowledge management and analytical CRM in business : data mining based framework

Ranjan, Jayanthi; Bhatnagar, Vishal - In: The learning organization : TLO ; the international … 18 (2011) 2, pp. 131-148

Persistent link: https://www.econbiz.de/10009158289

Aligning value drivers with business operations by data mining for strategic advantage in business organisations

Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of value chain management : IJVCM 3 (2009) 3, pp. 316-330

Persistent link: https://www.econbiz.de/10003907731

Real-time analysis on finding significance of data mining on CRM of service sector organisations : an Indian perspective

Bhatnagar, Vishal; Ranjan, Jayanthi; Singh, Raghuvir - In: International journal of electronic customer … 5 (2011) 2, pp. 171-201

Persistent link: https://www.econbiz.de/10009297339

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