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Drivers of peak sales for phar...
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Consumer behaviour
81
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81
Relationship marketing
64
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50
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49
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42
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English
310
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162
German
51
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4
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Verhoef, Peter C.
230
Leeflang, Peter
111
Fischer, Marc
104
Leeflang, Peter S. H.
36
Verhoef, Peter
32
Bauer, Hans H.
26
Franses, Philip Hans
25
Bijmolt, Tammo H. A.
23
Sloot, Laurens M.
23
Donkers, Bas
21
Wieringa, Jaap E.
21
Doorn, Jenny van
20
Leeflang, P. S. H.
17
Wittink, Dick R.
16
Lemon, Katherine N.
13
Dorotic, Matilda
11
Gensler, Sonja
11
Langerak, Fred
11
Albers, Sönke
10
Neslin, Scott A.
9
Prins, Remco
9
Reuyl, Jan C.
9
Bijmolt, Tammo H.A.
8
Clement, Michel
8
Krafft, Manfred
8
Fok, Dennis
7
Koerts, J.
7
Leeflang, Pieter S. H.
7
Heerde, Harald J. van
6
Hoekstra, Janita Cornelia
6
Hoekstra, Janny C.
6
Konuş, Umut
6
Leeflang, Peter S.H.
6
Naert, Philippe A.
6
Pauwels, Koen H.
6
Stremersch, Stefan
6
Wedel, Michel
6
Wiesel, Thorsten
6
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5
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5
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
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9
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1
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1
Edward Elgar Publishing
1
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1
Rijksuniversiteit Groningen
1
Springer Fachmedien Wiesbaden
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
19
MSI reports : working paper series
18
Journal of marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of business economics : JBE
10
Journal of marketing research : JMR
9
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Die Betriebswirtschaft : DBW
6
Journal of business research : JBR
6
Maandblad voor accountancy en bedrijfseconomie : MAB
6
Marketing : journal of research and management
6
Marketing Letters
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Marketing letters : a journal of research in marketing
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
5
Applied economics
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
4
International series in quantitative marketing
4
Journal of service research : JSR
4
Marketing Science
4
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
Schmalenbach business review : sbr
4
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
ERIM Report Series Reference
3
European Journal of Marketing
3
European management journal
3
Foundations and trends in marketing : FTMKT
3
Interfaces : the INFORMS journal on the practice of operations research
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Rotterdam Institute for Business Economic Studies
3
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ECONIS (ZBW)
343
OLC EcoSci
101
RePEc
56
USB Cologne (EcoSocSci)
22
Other ZBW resources
3
EconStor
1
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41
A comparison of sales response predictions from demand models applied to store-level versus panel data
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
- In:
Journal of business & economic statistics : JBES ; a …
29
(
2011
)
2
,
pp. 319-326
Persistent link: https://www.econbiz.de/10009159978
Saved in:
42
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
43
Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.
;
Reber, Katrin Christiane
;
Leeflang, Peter
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
Saved in:
44
Comparing methods to separate treatment from self-selection effects in an online banking setting
Gensler, Sonja
;
Leeflang, Peter
;
Skiera, Bernd
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1272-1278
Persistent link: https://www.econbiz.de/10009756056
Saved in:
45
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
Saved in:
46
Changing consumer markets and marketing in China
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International journal of business and emerging markets …
4
(
2012
)
4
,
pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
Saved in:
47
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
48
Improving marketing's contribution to new product development
Drechsler, Wenzel
;
Natter, Martin
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10009723177
Saved in:
49
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
50
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
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