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Reden und Aufsätze
Sihler, Helmut - 1992
Persistent link: https://www.econbiz.de/10004752503
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10004755180
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Services, marketing and management
Gilmore, Audrey - 2003
Persistent link: https://www.econbiz.de/10004662270
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The new global marketing reality
Brookes, Richard; Palmer, Roger - 2004
Persistent link: https://www.econbiz.de/10004663629
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Applying qualitative methods to marketing management research
Buber, Renate (contributor) - 2004
Persistent link: https://www.econbiz.de/10004663630
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Marketing und Management
Nagel, Kurt (contributor); Stark, Heinz (contributor) - 1998 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004567086
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Leistungslehre als Basis für Betriebswirtschaftslehre und Marketing-Management
1997
Persistent link: https://www.econbiz.de/10004611814
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Services marketing management : an international perspective
Kasper, Hans; Helsdingen, Piet van; Vries, Wouter de - 1999
Persistent link: https://www.econbiz.de/10004052821
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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317