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The development of marketing management : the case of the USA c.1910-1940
Usui, Kazuo - 2008
Persistent link: https://www.econbiz.de/10004913735
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Marketing metaphors and metamorphosis
Kitchen, Philip J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004918516
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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Govers, Robert; Go, Frank M. - 2009
Persistent link: https://www.econbiz.de/10004942290
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Excel for marketing managers
Taylor, Ivana; Jelen, Bill - 2006
Persistent link: https://www.econbiz.de/10004858472
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Why Johnny can't brand : rediscovering the lost art of the big idea
Schley, Bill - 2005
Persistent link: https://www.econbiz.de/10004858567
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Treasure hunt : inside the mind of the new global consumer
Silverstein, Michael J.; Butman, John - 2006
Persistent link: https://www.econbiz.de/10004863294
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Marketing : the basics
Moore, Karl - 2006
Persistent link: https://www.econbiz.de/10004863316
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The gorillas want bananas : the lean marketing handbook for small expert businesses
Jenkins, Debbie; Gregory, Joe - 2003
Persistent link: https://www.econbiz.de/10004863467
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Market based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004864959