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Advertising and societies : global issues
Frith, Katherine Toland; Mueller, Barbara - 2003
Persistent link: https://www.econbiz.de/10001681671
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Why Has the Share of Training Firms Declined in Switzerland?
Schweri, Juerg - 2016
The Swiss mass apprenticeship system is market based. The share of training firms as a percentage of all firms is therefore an indicator which receives much public attention. The share of training firms declined markedly from 1985 to 2001, dropping from 24.7 to 17.6%. This has often been...
Persistent link: https://www.econbiz.de/10013000609
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia; Taylor, Charles Raymond; Mueller, Barbara - In: Media and change management : creating a path for new …, (pp. 267-288). 2022
Persistent link: https://www.econbiz.de/10013167382
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Replicating the CSR-Advertising-Effectiveness model : do consumers' attitudes towards corporate socially responsible behavior in the pharmaceutical industry change over time?
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Designing and communicating experience, (pp. 305-320). 2021
Persistent link: https://www.econbiz.de/10012648334
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The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.; Mueller, Barbara; Taylor, Charles Raymond; … - In: Journal of advertising research 51 (2011), pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
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The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang; Mueller, Barbara - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
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Responses to CSR appeals in non-prescription drug ads : evidence from Brazil and the United States
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Corporate social responsibility and corporate …, (pp. 133-155). 2017
Persistent link: https://www.econbiz.de/10011770451