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Marketing 6.0 : the future is immersive
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2024
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can …
Persistent link: https://www.econbiz.de/10014432759
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Marketing plans : profitable strategies in the digital age
McDonald, Malcolm; Wilson, Hugh; Chaffey, Dave - 2024 - Ninth edition
"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on … are publishing on that in the world's top marketing journals, so aiding adoption"-- …
Persistent link: https://www.econbiz.de/10014434191
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Toward a common customer identity framework for managing participatory marketing communication campaigns
Nariswari, Angeline; Chen, Qimei; Alden, Dana - In: Journal of advertising 53 (2024) 3, pp. 357-376
Persistent link: https://www.econbiz.de/10014575286
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
Klein, Armin (ed.) - 2011
Persistent link: https://www.econbiz.de/10014007857
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Marketing 4.0 : moving from traditional to digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2017
Persistent link: https://www.econbiz.de/10011561253
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Marketingwissen für Studium und Praxis : mit Aufgaben, Kontrollfragen und Lösungen
Peuser, Martina - 2018
Persistent link: https://www.econbiz.de/10011850257
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Marketing ; [Hauptbd.]
Böcker, Franz - 1994 - 5., überarb. Aufl
Persistent link: https://www.econbiz.de/10000374033
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Marketing für Finanzprodukte und Finanzmärkte
Breuer, Rolf-E. (contributor); Gebauer, Wolfgang (contributor) - 1993
Persistent link: https://www.econbiz.de/10000374036
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Marketing
Meffert, Heribert - 1979
Persistent link: https://www.econbiz.de/10000374257
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Marketingimplementierung in ostdeutschen Unternehmen
Hilker, Jörg - 1994
Persistent link: https://www.econbiz.de/10000375161