Toward a common customer identity framework for managing participatory marketing communication campaigns
Angeline Nariswari, Qimei Chen, and Dana L. Alden
Year of publication: |
2024
|
---|---|
Authors: | Nariswari, Angeline ; Chen, Qimei ; Alden, Dana |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 3, p. 357-376
|
Subject: | Marketing | Marketingmanagement | Marketing management | Kunden | Customers |
Saved in:
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