Winter, Susan J.; Gaglio, Connie Marie; Rajagopalan, Hari K. - In: International Journal of E-Business Research (IJEBR) 5 (2009) 1, pp. 65-91
Small and medium-sized enterprises (SMEs) face more serious challenges to their survival than do larger firms. To succeed, SMEs must establish and maintain credibility in the marketplace to attract the resources required for survival. Most co-opt legitimacy by mimicking the cues that signal...