Some groups of consumers derive great pleasure from shopping; we refer to this as hedonic shopping value. This study contributes to the current literature by establishing construct equivalence in a cross-culture study and testing the relationship of positive and negative price cues with hedonic...

Consumers use a variety of information cues to select products; price, however, is the most important. It is possible that the market environment can influence how price is viewed by consumers. The purpose of this study is to: establish validity and reliability for multidimensional aspects of...

The Korean government has played an important role in the development of the domestic retailing industry. Korean manufacturers were nurtured until they were able to compete with manufacturers throughout the world. Korean retailers are now caught in the domestic market between the powerful Korean...