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Wertorientierte Ausrichtung der Neukundengewinnung

Kirchner, Jens - In: Effektives Customer Relationship Management : …, (pp. 263-286). 2008

Persistent link: https://www.econbiz.de/10003751993

The impact of user-generated content and traditional media on customer acquisition and retention

You, Ya; Joshi, Amit M. - In: Journal of advertising 49 (2020) 3, pp. 213-233

Persistent link: https://www.econbiz.de/10012260459

Dynamic customer acquisition and retention management

King, Gregory J.; Chao, Xiuli; Duenyas, Izak - In: Production and operations management : an international … 25 (2016) 8, pp. 1332-1343

Persistent link: https://www.econbiz.de/10011576393

Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets

Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744

Persistent link: https://www.econbiz.de/10011650386

Marketing und Kundenmanagement : Strategien und Instrumente erfolgreicher Kundengewinnung und Kundenpflege

Stark, Heinz - 2019 - 2., neu bearbeitete Auflage

Persistent link: https://www.econbiz.de/10011982943

Handbook on the experience economy

Sundbo, Jon (ed.); Sørensen, Flemming (ed.) - 2013

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...

Persistent link: https://www.econbiz.de/10011851694

Testing the moderation effects on Gartner's customer relationship management practices and customer acquisition

Das, Subhasish; Mishra, Manit; Mohanty, Prasanta Kumar - In: Innovation, technology, and market ecosystems : …, (pp. 333-345). 2020

Persistent link: https://www.econbiz.de/10012121368

Allocation of marketing budgets to maximize customer equity

Koosha, Hamidreza; Albadvi, Amir - In: Operational research : an international journal 20 (2020) 2, pp. 561-583

Persistent link: https://www.econbiz.de/10012214579

The enhanced loyalty drivers of customers acquired through referral reward programs

Ramaseshan, B.; Wirtz, Jochen; Georgi, Dominik - In: Journal of service management 28 (2017) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10011731220

Now what? : evaluating the sales effects of introducing an online store

Hernant, Mikael; Rosengren, Sara - In: Journal of retailing and consumer services 39 (2017), pp. 305-313

Persistent link: https://www.econbiz.de/10011747904

A service of the

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