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Emerging markets : customer acquisition strategies for the mobils communication market
Junge, Philip - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389063
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Winning new customers using loyalty-based segmentation
Markey, Rob; Ott, John; Toit, Gerard du - In: Strategy & leadership : a publication of Strategic … 35 (2007) 3, pp. 32-37
Persistent link: https://www.econbiz.de/10003497150
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Optimale Verteilung eines Budgets auf Aktivitäten zur Kundenakquisition, Kundenbindung und Add-on-Selling
Heiligenthal, Jeanette; Weiber, Rolf - In: Direct marketing, (pp. 117-141). 2007
Persistent link: https://www.econbiz.de/10003524707
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The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
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The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian; Yoo, Shijin; Hanssens, Dominique M. - In: MSI reports : working paper series (2006) 3, pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Reinecke, Sven (ed.) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008992338
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AWD : Local Branding als Ansatz für Marketingkommunikation zur Kundenakquise und Kundenbindung
Anda, Béla; Fischer, Andreas - In: Best Practice in Marketing : Erfolgsbeispiele zu den …, (pp. 12-22). 2010
Persistent link: https://www.econbiz.de/10009011579
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Do customer acquisition cost, retention and usage matter to firm performance and valuation?
Livne, Gilad; Simpson, Ana; Talmor, Eli - In: Journal of business finance & accounting : JBFA 38 (2011) 3/4, pp. 334-363
Persistent link: https://www.econbiz.de/10009159877
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Church marketing : building and sustaining membership
Webb, Marion Stanton - In: Services marketing quarterly 33 (2012) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10009508519
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Das Kundenkarussell
Cool, Karel O.; Paranikas, Petros - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 9, pp. 6-9
Persistent link: https://www.econbiz.de/10009259551