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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997
Persistent link: https://www.econbiz.de/10001299165
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Research on the purchase behavior of customer-to-customer online auction
Chen, Ruey-shin; Chiu, Chung-ching; Chiang, Jaw-ching; … - 2007
Persistent link: https://www.econbiz.de/10003892049
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Vickrey vs. ebay : why second-price sealed-bid auctions lead to more realistic price-demand functions
Barrot, Christian; Albers, Sönke; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 14 (2009/10) 4, pp. 7-38
Persistent link: https://www.econbiz.de/10008903704
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Online experimental auctions
El Haji, Anouar; Lusk, Jayson L.; Mermer, Ayse; … - 2023
For companies, it is essential to obtain information about customers' preferences to successfully market their products and services. Experimental auctions are a promising method for acquiring such information considering that they are incentive compatible and non-hypothetical. Their...
Persistent link: https://www.econbiz.de/10014390433
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Adaptive self-explication of multiattribute preferences
Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
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Assessing screening and evaluation decision support systems : a resource-matching approach
Tan, Chuan-hoo; Teo, Hock-hai; Benbasat, Izak - In: Information systems research : ISR 21 (2010) 2, pp. 305-326
Persistent link: https://www.econbiz.de/10003995770
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Analysis of means-end chain data in marketing research
Kaciak, Eugene; Cullen, Carman W. - In: Journal of targeting, measurement and analysis for marketing 15 (2006) 1, pp. 12-20
Persistent link: https://www.econbiz.de/10003622896
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Resisting theory-undermining information : effects on theory confidence and theory-based inference making
Teifel, Dobrina Gueorguieva - 2004
Persistent link: https://www.econbiz.de/10003566849
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Der Einfluss der Markeninformation auf Kaufentscheidungen
Deppe, Michael; Schwindt, Wolfram; Kugel, Harald; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 299-345). 2007
Persistent link: https://www.econbiz.de/10003513093
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Jenseits des geraden Wegs : über den Sinn nicht-linearer Treiberanalysen
Schröder, Susanne; Tien, Matthias - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 493-514). 2007
Persistent link: https://www.econbiz.de/10003513192