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A dual process on shopping well-being across shopping contexts : the role of shopping values and impulse buying

Ho Trong Nghia; Olsen, Svein O.; Nguyen Thi Mai Trang - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 594-610

Persistent link: https://www.econbiz.de/10013163357

The "well-being" and "ill-being" of online impulsive and compulsive buying on life satisfaction : the role of self-esteem and harmony in life

Olsen, Svein O.; Nguyen Huu Khoi; Ho Huy Tuu - In: Journal of macromarketing 42 (2022) 1, pp. 128-145

Persistent link: https://www.econbiz.de/10012802070

How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use : an extended understanding using a moderation-mediation model

Ho Huy Tuu; Nguyen Huu Khoi; Olsen, Svein O. - In: Information systems and e-business management : ISeB 19 (2021) 3, pp. 1015-1038

Persistent link: https://www.econbiz.de/10012703196

Marketing Barriers and Export Performance : A Strategy Categorization Approach in the Vietnamese Seafood Industry

Tuu, Ho - 2015

This study tests the combined effect of five marketing barriers (product, price, distribution, logistics, and promotion) on the export performance of Vietnamese seafood companies. Representative cross-sectional data on business managers of seafood companies in the Mekong Delta, Vietnam, are used...

Persistent link: https://www.econbiz.de/10013034823

Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 590-613

Persistent link: https://www.econbiz.de/10010127935

Export marketing arrangements in four New Zealand agriculture industries : an instiutional perspective

Skallerud, Kåre; Olsen, Svein O. - In: Journal of international food & agribusiness marketing … 23 (2011) 4, pp. 310-329

Persistent link: https://www.econbiz.de/10010217461

Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay : evidence for new food products

Tudoran, Ana Alina; Olsen, Svein O. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 372-386

Persistent link: https://www.econbiz.de/10011695158

Consideration of immediate and future consequences, perceived change in the future self, and health behavior

Pozolotina, Tatiana; Olsen, Svein O. - In: Health marketing quarterly 36 (2019) 1, pp. 35-53

Persistent link: https://www.econbiz.de/10012200119

Patterns of Vietnamese buying behaviors on luxury branded products

Ho Huy Tuu; Olsen, Svein O.; Le Chi Cong - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 778-795

Persistent link: https://www.econbiz.de/10011791992

Producing word of mouth : a matter of self-confidence? : investigating a dual effect of consumer self-confidence on WOM

Wien, Anders Hauge; Olsen, Svein O. - In: Australasian marketing journal 25 (2017) 1, pp. 38-45

Persistent link: https://www.econbiz.de/10011782251

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