//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer complaining: The role...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
40
Konsumentenverhalten
38
Customer satisfaction
34
Beziehungsmarketing
32
Relationship marketing
32
Kundenzufriedenheit
31
USA
13
United States
13
Service quality
11
Theorie
11
Theory
11
Dienstleistungsqualität
10
Emotion
10
Personality psychology
10
Persönlichkeitspsychologie
10
Firm performance
9
Unternehmenserfolg
9
Brand management
8
Ethics
8
Ethik
8
Markenführung
8
Decision
7
Entscheidung
7
Strategic management
7
Strategisches Management
7
Viral marketing
7
Virales Marketing
7
B-to-B-Marketing
6
Bibliometrics
6
Bibliometrie
6
Business-to-business marketing
6
Gesundheitsversorgung
6
Health care
6
Lieferantenmanagement
6
Satisfaction
6
Supplier relationship management
6
customer satisfaction
6
Experiment
5
Fundraising
5
Gender
5
more ...
less ...
Online availability
All
Free
90
Undetermined
50
Type of publication
All
Article
132
Book / Working Paper
85
Other
4
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
research-article
6
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
168
Undetermined
51
German
2
Author
All
Mittal, Vikas
190
Winterich, Karen Page
25
Khare, Adwait
21
Zhang, Yinlong
20
Han, Kyuhong
15
Sridhar, Shrihari
15
Frennea, Carly
12
Tsiros, Michael
12
Groening, Christopher
11
Huppertz, John W.
11
Murshed, Feisal
11
Govind, Rahul
10
Ross, William T.
9
Walsh, Michael F.
8
Jung, Jihye
7
Kamakura, Wagner A.
7
Blut, Markus
6
Chatterjee, Rabikar
6
Feick, Lawrence
6
Rosen, Jules
6
Bosukonda, Narendra
5
Dholakia, Utpal M.
5
Garg, Nitika
5
Ghosh Chowdhury, Tilottama
5
He, Xin
5
Inman, J. Jeffrey
5
Leana, Carrie R.
5
Sarkees, Matthew
5
Shang, Jennifer
5
Castle, Nicholas
4
Chen, Yixing
4
Dayal, Ankur
4
Degenholtz, Howard
4
Kumar, Pankaj
4
Morales, Andrea C.
4
Ross Jr, William T.
4
Shaik, Muzeeb
4
Stiehl, Emily
4
Swaminathan, Vanitha
4
Tadikamalla, Pandu
4
more ...
less ...
Published in...
All
Journal of marketing
12
Journal of marketing research
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of retailing
8
Journal of Consumer Research
7
Journal of marketing research : JMR
6
Journal of service research : JSR
6
Marketing research : a magazine of management and applications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of Consumer Marketing
3
Marketing Science
3
Marketing letters : a journal of research in marketing
3
Organizational Behavior and Human Decision Processes
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of nonprofit & voluntary sector marketing
2
Journal of Services Marketing
2
Mays Business School Research Paper
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Psychology & marketing
2
The journal of consumer marketing
2
The journal of product & brand management
2
The journal of services marketing
2
Customer engagement marketing
1
E-Services : opportunities and threats
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of marketing strategy
1
Health care management review : HCM review
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Product & Brand Management
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
more ...
less ...
Source
All
ECONIS (ZBW)
155
OLC EcoSci
38
RePEc
14
BASE
7
Other ZBW resources
7
Showing
151
-
160
of
221
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
151
The Brand Insulation Effect - Toyota customers remain loyal in the face of a recall.
Mittal, Vikas
;
Sambandam, Rajan
;
Dholakia, Utpal M
- In:
Marketing research : a magazine of management and …
22
(
2010
)
2
,
pp. 8-14
Persistent link: https://www.econbiz.de/10008437982
Saved in:
152
Distribution Network Redesign for Marketing Competitiveness
Shang, Jennifer
;
Yildirim, Tuba Pinar
;
Tadikamalla, Pandu
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 146
Persistent link: https://www.econbiz.de/10008226634
Saved in:
153
How re-designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-448
Persistent link: https://www.econbiz.de/10009965464
Saved in:
154
PERSPECTIVEOrganizational Behavior and the Working Poor
Leana, Carrie R.
;
Mittal, Vikas
;
Stiehl, Emily
- In:
Organization science : a journal of the Institute for …
23
(
2012
)
3
,
pp. 888-907
Persistent link: https://www.econbiz.de/10009975798
Saved in:
155
How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10010050358
Saved in:
156
Research and the Bottom Line - To be relevant, marketing research must be linked to strategic outcomes.
Mittal, Vikas
- In:
Marketing research : a magazine of management and …
16
(
2004
)
3
,
pp. 36-41
Persistent link: https://www.econbiz.de/10007100185
Saved in:
157
FEATURES - Distinctions Between New and Loyal Customers - Marketing researchers can gain useful insights by computing and comparing attribute importance
Mittal, Vikas
;
Katrichis, Jerome M.
- In:
Marketing research : a magazine of management and …
12
(
2000
)
1
,
pp. 27-32
Persistent link: https://www.econbiz.de/10007118185
Saved in:
158
Gender Jeopardy in Financial Risk Taking
He, Xin
;
Inman, J.Jeffrey
;
Mittal, Vikas
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10008076037
Saved in:
159
The Right Way to Manage Unprofitable Customers
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard business review : HBR
(
2008
),
pp. 94-103
Persistent link: https://www.econbiz.de/10007983397
Saved in:
160
Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty
Mittal, Vikas
;
Feick, Lawrence
;
Murshed, Feisal
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 430-442
Persistent link: https://www.econbiz.de/10008063972
Saved in:
First
Prev
12
13
14
15
16
17
18
19
20
21
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->