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The Brand Insulation Effect - Toyota customers remain loyal in the face of a recall.
Mittal, Vikas; Sambandam, Rajan; Dholakia, Utpal M - In: Marketing research : a magazine of management and … 22 (2010) 2, pp. 8-14
Persistent link: https://www.econbiz.de/10008437982
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Distribution Network Redesign for Marketing Competitiveness
Shang, Jennifer; Yildirim, Tuba Pinar; Tadikamalla, Pandu; … - In: Journal of marketing 73 (2009) 2, pp. 146
Persistent link: https://www.econbiz.de/10008226634
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How re-designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self-construal
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of consumer marketing 28 (2011) 6, pp. 438-448
Persistent link: https://www.econbiz.de/10009965464
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PERSPECTIVEOrganizational Behavior and the Working Poor
Leana, Carrie R.; Mittal, Vikas; Stiehl, Emily - In: Organization science : a journal of the Institute for … 23 (2012) 3, pp. 888-907
Persistent link: https://www.econbiz.de/10009975798
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How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
Winterich, Karen Page; Zhang, Yinlong; Mittal, Vikas - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 346-354
Persistent link: https://www.econbiz.de/10010050358
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Research and the Bottom Line - To be relevant, marketing research must be linked to strategic outcomes.
Mittal, Vikas - In: Marketing research : a magazine of management and … 16 (2004) 3, pp. 36-41
Persistent link: https://www.econbiz.de/10007100185
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FEATURES - Distinctions Between New and Loyal Customers - Marketing researchers can gain useful insights by computing and comparing attribute importance
Mittal, Vikas; Katrichis, Jerome M. - In: Marketing research : a magazine of management and … 12 (2000) 1, pp. 27-32
Persistent link: https://www.econbiz.de/10007118185
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Gender Jeopardy in Financial Risk Taking
He, Xin; Inman, J.Jeffrey; Mittal, Vikas - In: Journal of marketing research : JMR 45 (2008) 4, pp. 414-424
Persistent link: https://www.econbiz.de/10008076037
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The Right Way to Manage Unprofitable Customers
Mittal, Vikas; Sarkees, Matthew; Murshed, Feisal - In: Harvard business review : HBR (2008), pp. 94-103
Persistent link: https://www.econbiz.de/10007983397
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Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty
Mittal, Vikas; Feick, Lawrence; Murshed, Feisal - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 430-442
Persistent link: https://www.econbiz.de/10008063972