Distribution Network Redesign for Marketing Competitiveness
| Year of publication: |
2009
|
|---|---|
| Authors: | Shang, Jennifer ; Yildirim, Tuba Pinar ; Tadikamalla, Pandu ; Mittal, Vikas ; Brown, Lawrence H. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 2, p. 146
|