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Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA

Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro … - In: International journal of economics and business research 16 (2018) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10011990595

Building resilience to negative information and increasing purchase intentions in a digital environment

Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535

Persistent link: https://www.econbiz.de/10012103462

Building customers' resilience to negative information in the airline industry

Augusto, Mário Gomes; Godinho, Pedro Manuel Cortesão; … - In: Journal of retailing and consumer services 50 (2019), pp. 235-248

Persistent link: https://www.econbiz.de/10012114157

Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity

Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10

Persistent link: https://www.econbiz.de/10011825975

The impact of experiential learning on managers' strategic competencies and decision style

Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of innovation & knowledge : JIK 2 (2017) 1, pp. 10-14

This research studies whether Executive MBA student's participation in a business strategy simulation course significantly impacts on self-perceptions of their strategic competencies and decision style, which involves crossing psychological and strategy fields, and aims to contribute to the...

Persistent link: https://www.econbiz.de/10011846916

The path to brand loyalty in the beer market

Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10011859205

Drivers to equity valuation : perpetuities or annuities approach? ; an application to the main European stock markets

Reis, Pedro M. Nogueira; Augusto, Mário Gomes - In: Journal of business 11 (2019) 1, pp. 27-48

Persistent link: https://www.econbiz.de/10012209579

Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions

Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro … - In: Journal of business research : JBR 79 (2017), pp. 52-65

Persistent link: https://www.econbiz.de/10011745132

Is hedging successful at reducing financial risk exposure?

Jorge, Maria João; Augusto, Mário Gomes - In: Applied economics 48 (2016) 37/39, pp. 3695-3713

Persistent link: https://www.econbiz.de/10011621161

Digitalisation, social entrepreneurship and national well-being

Torres, Pedro M.; Augusto, Mário Gomes - In: Technological forecasting & social change : an … 161 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012533550