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The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur; Cravens, Karen S.; Diamantopoulos, … - In: Journal of retailing 85 (2009) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
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Performance consequences of brand equity management: evidence from organizations in the value chain
Baldauf, Artur; Cravens, Karen S.; Binder, Gudrun - In: Journal of Product & Brand Management 12 (2003) 4, pp. 220-236
Evaluating the consequences of brand equity management is one of the most important measurement issues for intangible assets in the new economy. Studies have validated the effect of brand equity on the value of the firm and addressed the capital market effects of intangible associations such as...
Persistent link: https://www.econbiz.de/10014895764
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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
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Home country image, country brand equity and consumers' product preferences: an empirical study
Zeugner-Roth, Katharina Petra; Diamantopoulos, Adamantios; … - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 577-602
Persistent link: https://www.econbiz.de/10003782277
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Country-origin effects
Zeugner-Roth, Katharina Petra - In: Cross cultural issues in consumer science and consumer …, (pp. 111-128). 2017
Persistent link: https://www.econbiz.de/10011749733
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Bridging the gap between country and destination image : assessing common facets and their predictive validity
Zeugner-Roth, Katharina Petra; Žabkar, Vesna - In: Journal of business research : JBR 68 (2015) 9, pp. 1844-1853
Persistent link: https://www.econbiz.de/10011384139
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Consumer authenticity seeking : conceptualization, measurement, and contingent effects
Bartsch, Fabian; Zeugner-Roth, Katharina Petra; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 296-323
Persistent link: https://www.econbiz.de/10012819758
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
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Wettbewerbsstruktur und Unternehmenserfolg von strategischen Gruppen : eine empirische Analyse
Baldauf, Artur - In: Die Unternehmung : Swiss journal of business research … 54 (2000) 6, pp. 423-446
Persistent link: https://www.econbiz.de/10001539186