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How to influence the birth of new business fields — Network perspective

Möller, Kristian; Svahn, Senja - In: Industrial marketing management : the international … 38 (2009) 4, pp. 450-459

Persistent link: https://www.econbiz.de/10008894871

Comment on "clearing the paradigmatic fog : how to move forward in business marketing research : a response to Möller and Halinen (2022)"

Lilien, Gary L.; Wuyts, Stefan - In: Industrial marketing management : the international … 107 (2022), pp. 502-504

Persistent link: https://www.econbiz.de/10014231311

Liikeidea-analyysi voimavarojen, tarpeiden ja markkinoiden synteesi

Lokka, Jukka - 1994

Persistent link: https://www.econbiz.de/10013398549

A tale of two paradigms : a comment on Möller and Halinen (2022)

Araujo, Luis - In: Industrial marketing management : the international … 109 (2023), pp. 271-272

Persistent link: https://www.econbiz.de/10014282250

Clearing the paradigmatic fog : a rejoinder to responses

Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 113 (2023), pp. 295-299

Persistent link: https://www.econbiz.de/10014433607

The Marketing Mix Revisited: Towards the 21st Century Marketing by E. Constantinides

Möller, Kristian - In: Journal of marketing management : MM 22 (2006) 3, pp. 439

Persistent link: https://www.econbiz.de/10006954716

Metatheory of network management: A contingency perspective

Järvensivu, Timo; Möller, Kristian - In: Industrial marketing management : the international … 38 (2009) 6, pp. 654-661

Persistent link: https://www.econbiz.de/10008285711

System supplier's roles from equipment supplier to performance provider

Helander, Anton; Möller, Kristian - In: The journal of business & industrial marketing 23 (2008) 8, pp. 577-585

Persistent link: https://www.econbiz.de/10008138042

System supplier's roles from equipment supplier to performance provider

Helander, Anton; Möller, Kristian - In: The journal of business & industrial marketing 23 (2008) 7-8, pp. 577-585

Persistent link: https://www.econbiz.de/10008140377

Role of Knowledge in Value Creation in

Möller, Kristian; Svahn, Senja - In: Journal of Management Studies 43 (2006) 5, pp. 985-1007

This paper focuses on the role of knowledge in intentionally created business networks called nets. Nets are seen to offer firms collective benefits beyond those of a single firm or market transaction. We propose that the types of knowledge and learning required in the management of different...

Persistent link: https://www.econbiz.de/10005668337