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Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, Rajdeep; Chakravarty, Anindita; Ding, Min; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 261-272
Persistent link: https://www.econbiz.de/10003793508
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Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, Rajdeep; Chakravarty, Anindita; Ding, Min; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 261-272
Persistent link: https://www.econbiz.de/10008146842
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Incentive-Aligned Conjoint Analysis
Ding, Min; Grewal, Rajdeep; Liechty, John - In: Journal of marketing research : JMR 42 (2005) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10006641607
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Incentive-aligned conjoint analysis
Liechty, John; Ding, Min; Grewal, Rajdeep - The Field Experiments Website - 2005
Because most conjoint studies are conducted in hypothetical situations with no consumption consequences for the participants, the extent to which the studies are able to uncover "true" consumer preference structures is questionable. Experimental economics literature, with its emphasis on...
Persistent link: https://www.econbiz.de/10011038711
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Incentive-aligned Conjoint Analysis
Ding, Min; Rajdeep, Grewal; Liechty, John - The Field Experiments Website - 2005
Because most conjoint studies are conducted in hypothetical situations with no consumption consequences for the participants, the extent to which the studies are able to uncover "true" consumer preference structures is questionable. Experimental economics literature, with its emphasis on...
Persistent link: https://www.econbiz.de/10005685505
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Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep; Chakravarty, Anindita; Saini, Amit - In: Journal of marketing 74 (2010) 4, pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
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The stock market in the driver' s seat! : implications for R&D and marketing
Chakravarty, Anindita; Grewal, Rajdeep - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1594-1609
Persistent link: https://www.econbiz.de/10009312558
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Information technology competencies, organizational agility, and firm performance : enabling and facilitating roles
Chakravarty, Anindita; Grewal, Rajdeep; Sambamurthy, V. - In: Information systems research : ISR 24 (2013) 4, pp. 976-997
Persistent link: https://www.econbiz.de/10010228981
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Organizational debut on the public stage : marketing myopia and initial public offerings
Saboo, Alok R.; Chakravarty, Anindita; Grewal, Rajdeep - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 656-675
Persistent link: https://www.econbiz.de/10011532665
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Thin slice impressions : how advertising evaluation depends on exposure duration
Chakravarty, Anindita; Grewal, Rajdeep - In: Journal of marketing research : JMR 53 (2016) 4, pp. 580-596
Persistent link: https://www.econbiz.de/10011537817