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E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Creative consumers : awareness, attitude and action
Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
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Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin - In: Journal of business research : JBR 62 (2009) 3, pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin L. - In: Journal of public policy & marketing 38 (2019) 4, pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
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Does brand meaning exist in similarity or singularity?
Berthon, Pierre; Pitt, Leyland F.; Campbell, Colin - In: Journal of business research : JBR 62 (2009) 3, pp. 356-361
Persistent link: https://www.econbiz.de/10008172967
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Does brand meaning exist in similarity or singularity?
Berthon, Pierre; Pitt, Leyland F.; Campbell, Colin - In: Journal of Business Research 62 (2009) 3, pp. 356-361
Drawing on Clark and Marshall's [Clark Herbert H., Marshall Catherine R. Definite Reference and Mutual Knowledge. In: Joshi Aravind K., Webber Bonnie L., Sag Ivan A., editors. Elements Of Discourse Understanding. Cambridge, UK: Cambridge University Press, 1981.] theory of mutual knowledge, this...
Persistent link: https://www.econbiz.de/10005477686
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E-readiness and trust: macro and micro dualities for e-commerce in a global environment
Berthon, Pierre; Pitt, Leyland; Cyr, Dianne; Campbell, Colin - In: International marketing review 25 (2008) 6, pp. 700
Persistent link: https://www.econbiz.de/10008144043
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e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre; Pitt, Leyland; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10007893876