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Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.; Lindgreen, Adam; Palihawadana, Dayananda; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
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Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Yen, Dorothy A.; Barnes, Bradley R. - In: Industrial marketing management : the international … 40 (2011) 3, pp. 346-357
Persistent link: https://www.econbiz.de/10008991588
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Investigating guanxi dimensions and relationship outcomes : insights from Sino-Anglo business relationships
Barnes, Bradley R.; Yen, Dorothy; Zhou, Lianxi - In: Industrial marketing management : the international … 40 (2011) 4, pp. 510-521
Persistent link: https://www.econbiz.de/10009159492
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Discounting the international markets and the face value effect : a double-edged sword?
Lowe, Ben; Barnes, Bradley R.; Rugimbana, Robert - In: Psychology & marketing 29 (2012) 3, pp. 144-156
Persistent link: https://www.econbiz.de/10009510121
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Exploring Western and Chinese business relationship paradigms
Yen, Dorothy A.; Barnes, Bradley R. - In: Handbook of institutional approaches to international …, (pp. 515-532). 2012
Persistent link: https://www.econbiz.de/10009548227
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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Assessing relationship quality in four business-to-business markets
Ashnai, Bahar; Smirnova, Maria; Kouchtch, Sergei; Yu, … - In: Marketing intelligence & planning 27 (2009) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10009526388
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Interpersonal factors as drivers of quality and performance in Western : Hong Kong interorganizational business relationships
Barnes, Bradley R.; Leonidou, Leonidas C.; Siu, Noel Y. M. - In: Journal of international marketing 23 (2015) 1, pp. 23-49
Persistent link: https://www.econbiz.de/10010520817
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Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: Psychology & marketing 32 (2015) 8, pp. 842-859
Persistent link: https://www.econbiz.de/10011307820
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Analyzing business-to-business relationships in an Arab context
Berger, Ron; Silbiger, Avi; Herstein, Ram; Barnes, … - In: Journal of world business : JWB 50 (2015) 3, pp. 454-464
Persistent link: https://www.econbiz.de/10011333385