//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The significance of trust and...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
China
51
Consumer behaviour
39
Konsumentenverhalten
35
Social network
18
Soziales Netzwerk
18
Firm performance
17
Unternehmenserfolg
17
Lieferantenmanagement
14
Supplier relationship management
14
Brand management
12
Markenführung
12
Business network
9
Emerging economies
9
Marketing
9
Marketingmanagement
9
Schwellenländer
9
Unternehmensnetzwerk
9
Brand image
8
Business-to-business marketing
8
Markenimage
8
B-to-B-Marketing
7
Cultural identity
7
Emotion
7
Marketing management
7
Innovation management
6
Innovationsmanagement
6
International marketing
6
Kulturelle Identität
6
Multinationales Unternehmen
6
National culture
6
Nationalkultur
6
Social Web
6
Social web
6
Transnational corporation
6
Asia
5
Business start-up
5
Confidence
5
Customer satisfaction
5
Designation of origin
5
Guanxi
5
more ...
less ...
Online availability
All
Undetermined
108
Type of publication
All
Article
198
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
97
Aufsatz in Zeitschrift
97
research-article
19
Collection of articles of several authors
8
Sammelwerk
8
Aufsatz im Buch
6
Aufsatzsammlung
6
Book section
6
Case study
2
Fallstudie
2
Lehrbuch
2
Textbook
2
back-matter
2
case-report
2
non-article
2
review-article
2
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
conceptual-paper
1
editorial
1
technical-paper
1
more ...
less ...
Language
All
English
163
Undetermined
51
Author
All
Wang, Cheng Lu
108
Barnes, Bradley R.
97
Lu Wang, Cheng
16
Berger, Ron
13
He, Jiaxun
12
Lin, Xiaohua
11
Siu, Noel Y.M.
10
Yen, Dorothy A.
10
Yu, Qionglei
10
Li, Dongjin
9
Herstein, Ram
7
Jiang, Ying
7
Lowe, Ben
7
Leonidou, Leonidas C.
6
Monkhouse, Lien Le
6
Silbiger, Avi
6
Zhou, Liying
6
Chung, Henry F. L.
5
Niu, Yongge
5
Pham, Thi Song Hanh
5
Wu, Ruijuan
5
Chung, Henry F.L.
4
Palihawadana, Dayananda
4
Shi, Yizheng
4
Siu, Noel Y. M.
4
Zhou, Lianxi
4
Ahn, Jongseok
3
Ashnai, Bahar
3
Berthon, Pierre R.
3
Browe, Christopher
3
Chakrabarti, Ronika
3
Chan, Allan K.K.
3
Drori, Netanel
3
Huang, Pei-how
3
Hui, Alice S.Y.
3
Katsikeas, Constantine S.
3
Kouchtch, Sergei
3
Monkhouse, Lien L.
3
Naudé, Peter
3
Pitt, Leyland F.
3
more ...
less ...
Institution
All
IGI Global
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
24
International marketing review
15
Journal of business research : JBR
14
International Marketing Review
12
Young Consumers
8
Psychology & marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European Journal of Marketing
5
International business review : the official journal of the European International Business Academy
5
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of business ethics : JOBE
4
Asia Pacific Journal of Marketing and Logistics
3
European journal of marketing
3
Journal of Business Research
3
Journal of international marketing
3
Journal of marketing management : MM
3
Journal of world business : JWB
3
Management international review : mir ; journal of international business
3
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
Asia Pacific business review
2
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
Cross cultural management : an international journal
2
International Journal of Consumer Studies
2
International journal of consumer studies
2
International journal of enterprise network management
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal for global business advancement : JGBA
2
Journal of Business & Industrial Marketing
2
Journal of Consumer Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic management education : JSME
2
Marketing Intelligence & Planning
2
R & D management
2
Technological forecasting & social change : an international journal
2
The international journal of human resource management
2
The journal of consumer marketing
2
The journal of services marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
115
OLC EcoSci
48
Other ZBW resources
43
RePEc
8
Showing
31
-
40
of
214
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Editorial: what is an interactive marketing perspective and what are emerging research areas?
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10014521165
Saved in:
32
Enforcement and performance : the role of ownership, legalism and trust in international joint ventures
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 340-351
Persistent link: https://www.econbiz.de/10003738037
Saved in:
33
Special issue : The rising Chinese consumer
Wang, Cheng Lu
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789901
Saved in:
34
The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859892
Saved in:
35
Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher
;
Wang, Cheng Lu
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
3
,
pp. 226-233
Persistent link: https://www.econbiz.de/10003937255
Saved in:
36
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
Saved in:
37
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Saved in:
38
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
39
Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
Saved in:
40
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->