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Editorial: what is an interactive marketing perspective and what are emerging research areas?
Wang, Cheng Lu - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 161-165
Persistent link: https://www.econbiz.de/10014521165
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Enforcement and performance : the role of ownership, legalism and trust in international joint ventures
Lin, Xiaohua; Wang, Cheng Lu - In: Journal of world business : JWB 43 (2008) 3, pp. 340-351
Persistent link: https://www.econbiz.de/10003738037
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Special issue : The rising Chinese consumer
Wang, Cheng Lu (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789901
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The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859892
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Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher; Wang, Cheng Lu - In: International journal of pharmaceutical and healthcare … 1 (2007) 3, pp. 226-233
Persistent link: https://www.econbiz.de/10003937255
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Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2009), pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
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The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 4, pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917