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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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Factors enhancing word-of-mouth influence : positive and negative service-related messages
Sweeney, Jill; Soutar, Geoffrey N.; Mazzarol, Tim - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 336-359
Persistent link: https://www.econbiz.de/10010344073
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Factors affecting investment intentions : a consumer behaviour perspective
Lim, Kang Li; Soutar, Geoffrey N.; Lee, Julie A. - In: Journal of financial services marketing : JFSM 18 (2013) 4, pp. 301-315
Persistent link: https://www.econbiz.de/10010230017
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Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.; Webb, David A.; Mazzarol, Tim; … - In: Psychology & marketing 31 (2014) 9, pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
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Exploring wool apparel consumers' ethical concerns and preferences
Sneddon, Joanne Nicola; Soutar, Geoffrey N.; Lee, Julie Ann - In: Journal of fashion marketing and management 18 (2014) 2, pp. 169-186
Persistent link: https://www.econbiz.de/10010384285
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Predictors of behavioural loyalty in a professional sport membership context
Sheridan, Emily J.; Soutar, Geoffrey N.; Dimmock, James A. - In: Marketing and management sciences : proceedings of the …, (pp. 43-45). 2010
Persistent link: https://www.econbiz.de/10003950532
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Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.; Soutar, Geoffrey N.; Mazzarol, Tim - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
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The marketing practices-performance relationship in professional service firms
Sweeney, Jillian C.; Soutar, Geoffrey N.; … - In: Journal of service management 22 (2011) 3, pp. 292-316
Persistent link: https://www.econbiz.de/10009239541
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Reconceptualizing professional service firm innovation capability : scale development
Hogan, Suellen J.; Soutar, Geoffrey N.; McColl-Kennedy, … - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1264-1273
Persistent link: https://www.econbiz.de/10009410664
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A socio-cognitive perspective of industry innovation initiatives
Sneddon, Joanne; Soutar, Geoffrey N.; Mazzarol, Tim - In: Prometheus : critical studies in innovation 27 (2009) 3, pp. 251-265
Persistent link: https://www.econbiz.de/10003971654