Factors enhancing word-of-mouth influence : positive and negative service-related messages
Jill Sweeney, Geoff Soutar and Tim Mazzarol
| Year of publication: |
2014
|
|---|---|
| Authors: | Sweeney, Jill ; Soutar, Geoffrey N. ; Mazzarol, Tim |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 336-359
|
| Subject: | Consumer behavior | Marketing research | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344073