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Persistent link: https://www.econbiz.de/10013162339

Research performance of Australian and New Zealand marketing academics : achieving rigor and relevance: editorial

Brodie, Roderick J.; Soutar, Geoffrey N.; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 273-277

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Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty

Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique - 2022

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7....

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A Rasch analysis of service performance in a tourism context

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Specificity of CSR ties that (un)bind brand attachment

Romano, Fernanda M.; Devine, Alua; Tarabashkina, Liudmila; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 71-80

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Wei, Sheng; Ng, Siew Imm; Lee, Julie Anne; Soutar, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 33-56

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Desired workplace decision making : some community views

Savery, Lawson K.; Soutar, Geoffrey N. - In: Australian bulletin of labour 17 (1991) 3, pp. 227-239

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Wage systems preferences : a conjoint analysis

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